Digital Marketing - Freelancing, Domain, Hosting, Website, App & Software Development Institution

Digital Marketing Course Outline

Class: 01
Digital Marketing Overview

Class: 03
A brief overview of digital marketing relevant set of activities:
Search Engine Optimization
Local SEO

Class: 04
Google My Business
Search Engine Marketing

Class: 05
Create Business class Social Media Account

Class: 06
Content Marketing & Blogging

Class: 07
Social Media Marketing
Facebook
LinkedIn
YouTube

Class: 08
Marketplace Account Creation & Completion

Class: 09
Social Sharing
Links from YouTube Videos
Users’ Engagement

Class: 10
Links to Related Stories, Blog Posts, Products/Services
Enable Social Sharing
Embedding videos
Enabling Site Search feature
Enable Live Chat feature
Bounce Rate & Visits’ Duration
Self-hosted Blog

Class: 11
Optimizing Social Media Updates
Optimizing YouTube Videos

Class: 12
Ads
Display Advertising
Google Ads
Facebook
LinkedIn
YouTube

Class: 13
Fake Followers / Fake Back links
Google’s 200 Ranking Factors
The Central Idea

Class: 14
Marketing Offer – Attractive / Relevant Offer
Landing Page
Offer’s details with form
Conversion Page – Thank you page

Class: 15
Email Marketing – using Mail Chimp
Video Marketing – YouTube

Class: 16
Google Analytics

Class: 17
Search Engine Optimization
What is SEO?
Why SEO?

Class: 18
Marketplace Account Creation & Completion

Class: 19
Google’s Search Algorithms
How Search Engine works?
Does SEO really take time to get results?

Class: 20
Keyword Research
Creating Content Hierarchy first!
Brainstorming – Think and discuss them!
Google Suggest
Related Searches

Class: 21
Google Keyword Planner
Keyword Tools
Google Trends – Finding Search Trends | Most Search Terms
How to translate keywords?

Class: 22
Organizing the keywords
Writing Headlines (Page/Post Titles) with examples
Writing Summary (META Descriptions) with examples
META Keywords are no more!

Class: 23
Optimizing Page Content
What is keyword stuffing?
Optimizing Page/Post Content

Class: 24
Marketplace Account Creation & Completion

Class: 25
Write Marketing Content for:
Tumblr
Reddit
Stumbleupon
Facebook
LinkedIn
YouTube

Class: 26
Structuring the Content
Plan your Site’s Hierarchy
How Google reads our pages?
Google My Business
Related Posts / Products

Class: 27
Google Ads
Understanding Google Networks
Keyword Research
How to choose the right keywords to advertise?
Creating Content Hierarchy first!

Class: 28
Brainstorming – Think and discuss them!
Google Suggest
Related Searches

Class: 29
Google Keyword Planner
Keyword Tools
Know your Competitors’ Keywords using SEMRush
Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier
Understanding Negative Keywords
Organizing and Grouping the Keywords – Ad Grouping
Understanding Quality Score

Class: 30
Setting up Google AdWords Campaigns that avails high ranking at low cost
AdWords Account Structure
Campaign Setup procedure
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Academy for Ads – Google Certification Program

Class: 31
Marketplace Account Creation & Completion

Class: 32
Google Analytics
Getting Started with Google Analytics
Understanding Dashboards; (Real Time | Audience | Acquisition | Traffic Source | Content | Conversions)

Class: 33
Taking decisions based on Analytics Reporting
Audience Reports
Social – Tracking Social Media Traffic
Site Content
Google Tag Manager – a brief overview
Google Analytics Academy

Class: 34
Marketplace Account Creation & Completion

Class: 35
Overview and some social media statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Find out where your targeted people connect
Popular Social Media Networks
Check Social Media Username Availability

Class: 36
Live Project

Class: 37
Knowing your Audience
Google Alerts – Monitoring your brands, competitions, and industry trends using
TweetDeck – a monitoring tool similar to Google Alerts for Twitter
Panoramiq – Instagram listening tool
Hashtags – Best Practices & Tools
Facebook / Instagram / LinkedIn

Class: 38
Optimizing your Social Media profiles
Boosting a Post
Facebook/Instagram Advertising using Facebook Ads Manager
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content

Class: 39
Marketplace Account Creation & Completion

Class: 40
Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / engaging your Audience
Self-hosted Blogging – Tips & Tools
Content Ideas for Digital Marketing
Content Creation
Search Trends and finding relevant questions to be answered

Class: 41
Tips to write social media updates
PostPlanner – finding relevant content easily – to share with your prospects
BuzzSumo – Find Trending & Most Shared Content
Inbound Marketing Methodology

Class: 42
How often should we post?
Which type of posts gets the most engagement?
When your Facebook/Twitter users are online

Class: 43
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Social Media Images’ Dimensions
The 80/20 Rule Scheduling/Automating Social Media updates using Buffer
Bringing people back to your website while creating content using Snip.ly

Class: 44
Marketplace Account Creation & Completion

Class: 45
How to find social media influencers?
Social Follow & Social Sharing Tools
Daily 80-minute Social Media Plan
Measuring Success
Comments, Shares, and Likes

Class: 46
Track performance using Google Analytics
Bounce Rate, Time Spent on Site and Conversions!
Tracking your emails

Class: 47
Marketplace Account Creation & Completion

Class: 48
Solve Class