Overview

“Digital Marketing” is a sunshade term for the Marketing of products or services using Digital Technologies, including the use of the internet,  Mobile devices, Display advertising and any other Digital Media. Digital marketing has been around for quite some time but it hasn’t been very well distinct. In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

DAY AND TIME

Duration: 3 months
A day: 2 hours
A week: 2 days

Course Fee

BDT 12,000/-

Digital Marketing Course Outline

Content Marketing

Content Creation and submission

Content Marketing Strategy

The Challenges and Considerations in Content Marketing

Measuring Success, KPIs and ROI

Special Content Marketing Topic – Search Engine Optimisation (SEO)

Special Content Marketing Topic – Social Media and Social Web

Search Engine Optimization

Site Audit

Keyword Research

On page—url creation & submission, sitemap creation & submission, meta tag, meta description, content for search. Mobile optimization etc.

Off page– Guest blog post, Forum post, blog comment, social bookmarking & posting, local search optimization, PR submission etc.

Search Engine Marketing

Google AdWords campaign creation and management

CPC/PPC Bidding

Social Media Marketing

Social media Management

Social Media Marketing Strategies

Marketing on G+, Facebook, Twitter, Instagram, LinkedIn, Reddit, Pinterest  etc

Email Marketing

Email basic

Email marketing strategies

Guidelines do’s & Don’ts

Affiliate Marketing

Basics of Affiliate marketing

Exclusive Strategies

Ways of AM

Planning

Working method

Case Studies

Video Marketing

Channel Create

Channel monetize

YouTube video SEO

Market Place Account Creating &

Discussion

Preparing Your Portfolio

Buyer Requirement Project

Live Market Place

Career Support

After course completion, students
can get jobs as:

♥ Online Marketer

♥ Market Researcher

♥ Digital Marketing Expert

♥ Blogging

♥ Email Marketer

♥ It Firm

♥ Freelancer

♥ Upwork

♥ Fiverr

Software Taught

♦ Plagiarism Checker X

♦ Website Auto Traffic Generator

♦ Traffic Travis

♦ Seo Powersuite

♦ Web Ceo Seo Suite

♦ Seo Panel

♦ Seo Administrator